The Buzz in France this Summer? Us

It has been a while since large waves of French immigrants followed Champlain to hew wood and haul water in a new land. That does not mean that the appeal has abated. In the midst of Paris’s sweltering summer, there have been large ads scattered through the metro system exhorting the good citizens of France to “Move to Canada.”

Those responsible are not the usual subjects from the Parti Quebecois. Instead, it is a respected French weekly newsmagazine, L’Express, that is behind the initiative.

“There are many French fantasies tied to Canada,” says Jean-Michel Demetz, an editor at the magazine, which puts out an annual issue that serves as a 150-page guide for French citizens pondering a move to Canada.

Read more in The Montreal Gazette