Anti-guru: Management prof bites big

Strategy gurus beware: management professor Henry Mintzberg is back with a new book that turns some favourite corporate conventions on their head. In Strategy Bites Back (Prentice Hall, 2005, 292 pages) Mintzberg serves up a lighthearted gallery of tidbits to debase and debunk anyone who proclaims to know the secrets of strategy.

Described by Business Voice as “a really cheeky little brat of a book which ought to be spanked soundly and sent to bed without any supper,” Strategy Bites Back promises to make strategy fun once again, slipping witty insight into sections with titles like “Forecasting: Whoops!” “The Soft Underbelly of Hard Data” and “Strategy is a Little Black Dress.”

Read more from the McGill University Press Release


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